Bill Boorman return to form, Matt Charney always on form, some raising awareness of break between capital vs labour in the era of AI and McKinsey with 10 charts on the state of the world
When it comes to externalising, I think it’s important that it’s not about being heard. It’s about adding value. What I’ve noticed over the last 6 months to a year is that people are trying to get attention versus really trying to help. People repeat others instead of bringing their own thoughts.. all for likes and traction instead of adding value. But also for job security/opportunities: be visible so people know where to find you. And I get it, but I think people are mostly served by ‘finding their authentic voice’.
Personal brand and having your voice out there is important when it’s genuine, when the purpose is sharing. But when it’s about attention, it’s often very noticable..
A good example are the copy/paste posts from recruiters telling how ‘they’ do a certain thing, and everyone should do so.
Within a second you know it’s not just written by AI, but the ideation is also pure AI. Now ideation from AI can be great IF you need a topic, but have a different view and want to share that.
But when a thousand recruiters ask any LLM ‘what are 5 items every recruiter should do in 2026’ you get similar posts that do not add actual value. Why no value? Because the LLM searches the internet for data that is existing and used by everyone else.
In my opinion a solid Brainfood Live or episode about ‘finding your authentic voice and how to use that to externalise’ would be really valuable.
When it comes to externalising, I think it’s important that it’s not about being heard. It’s about adding value. What I’ve noticed over the last 6 months to a year is that people are trying to get attention versus really trying to help. People repeat others instead of bringing their own thoughts.. all for likes and traction instead of adding value. But also for job security/opportunities: be visible so people know where to find you. And I get it, but I think people are mostly served by ‘finding their authentic voice’.
Personal brand and having your voice out there is important when it’s genuine, when the purpose is sharing. But when it’s about attention, it’s often very noticable..
A good example are the copy/paste posts from recruiters telling how ‘they’ do a certain thing, and everyone should do so.
Within a second you know it’s not just written by AI, but the ideation is also pure AI. Now ideation from AI can be great IF you need a topic, but have a different view and want to share that.
But when a thousand recruiters ask any LLM ‘what are 5 items every recruiter should do in 2026’ you get similar posts that do not add actual value. Why no value? Because the LLM searches the internet for data that is existing and used by everyone else.
In my opinion a solid Brainfood Live or episode about ‘finding your authentic voice and how to use that to externalise’ would be really valuable.