Recruiting Brainfood - Issue 355

ChatGPT for recruitment data analytics, Online job ads and wage growth, compensation for tech leaders & more

This week’s brainfood is supported by our friends Dado

Dado gives employers an instant overview of the real-time status of every employee in every process. To help support TA / HR efforts to up level employee experience, Dado has put together a customizable business case deck to make it easier to show the impact of automation on talent retention especially for new hires. Additionally, Dado is offering a FREE Employee Journey Mapping Workshop ($3,795 value) for members that download via this special link. 

SPONSORS

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Friends,

I’m back in the UK and will be here for the next 6 weeks.

My trip to Germany was amazing - 9 days, 3 events, dozens of 1-2-1 meetings and lots of connections made and renewed. Highlight of the trip? Seeing more events / meetups get created directly from attendees who were inspired by the first. This is the power of community - we make connections and things start happening. Big List of Recruiting & HR Events to Attend in 2023 here - make sure you bookmark, share and update this spreadsheet.

btw: I’m not a massive Instagram person but I do seem to document my trips and event appearances on there, so you if you want to connect you can do it here.

Thanks to: Gautam Ghosh, Eugene van den Hemel, Paul Daley, Colin Donnery, Neil Carberry, Joey NK Koksal, Caroline Hunter, Christy Spilka, Michael Blakely, Chris Riche-Webber, Martin Poole, Emma Wharton, Peter Hros, Angela S Diapari, Ute Neher, Tanja Wittrock, Barbara Kryslak and Tanguy Lacroix for supporting all things brainfood - you are keeping the show on the road friends!

Can you help? Post this link on a LinkedIn status update and have your recruiter network subscribe. Thanks!

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What Do Brainfooders Think?

Incredible amount of votes for last week’s poll, so much so that I think it is actually an error 🤣. In any case, I can believe 300+ of you might have cast your opinion what LinkedIn AI feature you are most concerned about, though an even spread through the innovations.

Shout out to the 8% too - love the misanthropes also here 🤣. Make sure you scroll to the end of the newsletter to cast your opinions there.

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Brainfood Live On Air - Ep217 - LinkedIn Algorithm Updates: What Recruiters Have To Know

We have to do this one folks because LinkedIn has been misbehaving for a lot of us lately, particularly on how many views and engagements are posts are (not) getting. No one better placed than brainfooder Andy Foote to tell us what the latest changes have been, and what this means for us if we still want to be been. Must attend friends -register here

Brainfood Restreamers - this is link if you want to broadcast the via your own social channels. Hint: you should do this if you want more profile views

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The Brainfood

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1. What Do Wages in Online Job Postings tell us about Wage Growth?

Very nice piece of work from brainfooder Pawel Adrjan, correlating data from a number of sources, regions and industry sectors to answer the question - can wages on job ads tell us anything about underlying labour market conditions? That the answer is unsurprising (yes, it does!) does not detract from the value of validation that comes from this research. Particularly interesting for recruiters is where the wage growth (or ‘demand for labour’) is most acute, both in regions and in job type; useful for future positioning folks. Technical but accessible, download the PDF here

ECONOMICS

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2. LinkedIn Recruiter and ChatGPT Code Interpreter Part 1

Nice use case here for ChatGPT Code Interpreter from brainfooder Marcel van der Meer, who demonstrates how you can use it as a performance management tool for recruiters. The data analytics capabilities of Code Interpreter should not be underestimated and it could quickly become a critical tool for all TA / HR leaders. Encouraging that this is only Part 1 - a series on this would be super useful.

RECRUITMENT OPERATIONS

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3. 12 Employer Branding Metrics for HR to Track

Of these, ‘employee referral rate’ seems like a reasonable metric that I suspect most of us don’t track; we can talk at large about the pro’s vs cons of referral based hiring but the fact that employees are motivated to tell their friends about job openings in the company is probably a pretty good endorsement of the company. Others look pretty standard, but always useful to have them reiterated in the blog like this.

btw: we’re going to be doing a Brainfood Live on ‘Turning Employees into LinkedIn Talent Influencers’ next month - up now, so register here.

EMPLOYER BRANDING

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4. Compensation Decoded: Tech Leader Salaries at Early-stage Startups

Survey of 1000 tech leaders by brainfooder Michelle Coventry, (collaborating with Gergely Orosz) from US, UK and EU in early stage startups produces some surprising results, including the remarkable finding that female leads outearn their male counterparts, across all three seniority categories. Loads of other great stuff in here, including the start discrepancies between US pay levels vs UK, and then again from UK to EU. When EU salary transparency rules come in, this will become stark for everyone to view. Must read folks. H/T to brainfooder Bharath C for the share.

CULTURE

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5. If Not Quality of Hire, Then What Should You Measure?

Brainfooder Kevin Wheeler is unafraid of taking shots at convention, and his two post salvo in recent weeks in his excellent newsletter Future of Talent (subscribe to this), outlines the rational case against Quality of Hire as a metric. Part One is the argument, Part Two is on what recruiters should be measuring otherwise.

RECRUITMENT OPERATIONS

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6. Google it? People Now are Searching with TikTok or Reddit.

Search was dying long before ChatGPT. In fact, when you think about it, the entire existence of the recruiter sub-genre of ‘sourcing’ is a failure of the promise that search providers implicitly gave to it users - that anyone can find anything on the Internet. Users have been migrating to user generated content, via desktop toward Reddit and via mobile toward TikTok. Excellent (and non-paywalled, let me know if this is not the case) article in the Washington Post about these substantive - and likely irreversible - trends. Relevant for advertisers, EB folks.

CONTENT MARKETING

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7. Rise and Fall of the Chief Diversity Officer

New analysis from employment data provider Live Data Technologies shows that chief diversity officers have been more vulnerable to layoffs than their human resources counterparts, experiencing 40% higher turnover. Their job searches are also taking longer. 

Diversity was - alongside with tech recruiter - one of the hottest jobs in the market 2 years ago but as we are beginning to understand, the world is spinning faster than any of us can really hope to keep up with. Big tech winter, focus on profitability, roll back of affirmative action in the US, and a discernible reaction against progressive politics means tougher times for the Chief Diversity Officer. What are your thoughts on this - worth a Brainfood Live to discuss? H/T to brainfooder Rob Dromgoole for the share in the online community

D&I

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8. Danone Values Fit Assessment Game

This type of stunt does three things; generate site traffic to your careers page, underline our values first employer brand and operate an actual filter against applicants who now have the opportunity to self select out. I remember Toggl doing something similar on their career pages once - more companies should do it - it’s fun, great for EB and you might even get some decent candidates through it.

ASSESSMENT

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9. The Y Combinator Deep Dive (Jobs++)

Brainfooder Amit Taylor has been doing some great work as a solo dev on this TrueUp tech job tracker. Glad to see we’re getting some analysis too, with a time series on jobs from the Y Combinator accelerator, segmented by stage, location and job family. Engineering (of course) has highest relative growth; ‘business ops’, where we recruiters might sit, not so much. Have a read

ECONOMICS

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10. How Will Extreme Temperatures and Heat Waves Change How We Work?

Fascinating and sadly necessary conjecture on how our environmental mismanagement will impact the type of work we do, where we do it - and when. The shift to night time working for people in ‘non temperature controlled’ environments should be a move we already make, whilst record temperatures surely will be a strong argument for remote work - the commute might literally become a killer.

REMOTE WORK

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The Podcasts

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11. Satya Nadella at Microsoft Inspire 2023 Keynote

Is there a company in a stronger position in the AI-enabled future than Microsoft? Own the desktop, own Github, own LinkedIn, major stakeholder in OpenAI. When Microsoft switches on co-pilot for everyone, it will be a historical moment for how we work. CEO Satya Nadella with a key at MS Inspire a couple weeks ago - well worth a watch / listen

FUTURE OF WORK

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12. Analysing Your Interview Data and Fighting Off Bias in Hiring

Great to see more of us finding our voices on the Internet. Brainfooder Oana Ioardachescu is one of those, who has a great podcast focusing on equal opportunity and eliminating bias in hiring. Here she is with another brainfooder Michael Blakley, on how interview intelligence can be the critical tool to reduce bias in assessment.

ASSESSMENT

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13. A Capitalist Visited My Workplace to Teach Us a Valuable Lesson

Subversion will come in short form video comedies. James Rehwald is a content creator on a mission, to tell the truth to power via visual comedy. The ‘AI will free us from drudgery’ is a argument we would all endorse, but we need to question why technology innovations never produce this outcome. Have a watch

ECONOMY

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End Note

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I’ve been thinking a lot of DEIB recently.

It could just be me and my over exposure to the Internet, but I get a sense that there has indeed been a push back against DEIB, with the term ‘woke’ now turning into a derogative. Intellectually, it is fascinating to observe the shift in the Overton Window; morally, it is an imperative to speak up and defend your values, and practically, there are implications as to many of us do our work.

We’ll definitely do a Brainfood Live on this but in meantime, lets get a gauge as to how DEIB is now being seen in your organisation - vote in the poll below and comment if you feel comfortable in doing so:

That’s it

Thanks for reading everybody

Have a great week

Hung