Recruiting Brainfood - Issue 387
3 x essential reports on the Future of Recruiting, Recruitment Marketing and Sourcing & Engagement plus a guidebook on SBH, and an update on Japan's automation of elderly care...
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Friends,
There is nothing like going to industry events to reaffirm why it is important to go to industry events. Recruiters Unite was again a triumph with some wonderful talks, great connections made and great community vibes. Massive kudos to brainfooder Samantha-Leigh Hayward for putting on another magnificent show, supported by the awesome folks at APSO.
Reminds me to remind you: Big List of Recruiter / HR Events to Attend in 2024. Bookmark the page and get yourself to some of these events.
Thanks to: Eugène van den Hemel, Jo Ioannidis, Colin Donnery, Amit Parmar, Joey NK Koksal, Maurine Prevel and Rose Robson for your public endorsement of all things brainfood - keeps this show on the road. Scores updated in the Brainfood Hall of Fame.
Can you help? Share this newsletter with a friend industry who you think could do with a boost
What Do Brainfooders Think?
Is this a high number? It seems to be to me - if the brainfood sample is representative, a 20% turnover in ATS market wide seems significant. Good opportunity then for all those vendors currently entering this space. Thanks for voting everyone. Make sure you scroll to the bottom of the newsletter and cast your vote for this week’s topic.
Brainfood Live On Air - Ep249 - Future of Work: Talent Acquisition Not Invited?
I highlighted a really important post by my friend and brainfooder Jason Seiden a few weeks ago, when it articulated what I have been feeling some time: When it comes to the future of the AI-enabled organisation, C-suite and TA / HR talking at completely different levels. What is urgent for the future of our function is the better understand why, how we can overcome it and what strategic conversations on the future of organisation actually look like. Jason is in, as is Madeline Laurano, Paul Maxin and others. We’re on Friday 15th March, 2pm GMT / 9am ET. Register here
The Brainfood
1. The Future of Recruiting 2024
LinkedIn’s annual Future of Recruiting report was released this week and of course it is a must read. The optimistic tones through was probably a result of the methodology - a combination of survey and behavioural data - and I wonder whether we might have been better off which a bit more tough love. For instance: are we really moving up the value chain as GenAI increases out productivity? Seems to be like we’re mostly reducing costs and shrinking out departments. We’re going to be talking about this next week Brainfood Live (see above) so make sure you tune in. Meanwhile, download the LinkedIn report here
RECRUITING OPERATIONS
2. Talent Trends Report: Sourcing 2024
More behavioural insights data in this report from Ashby. They actually have a series of these and all of them are worth checking out. This one focuses on sourcing performance - how many messages are optimal in a drip campaign (3), what is the best day for sending outbound, what is the best hour in the day for sending out etc. It’s all Ashby customer data so not market wide scope, but really interesting insights. If you prefer to watch / listen to brainfooder Willem Wijnans talk us through the report, it was the topic of Brainfood Live last Friday (excuse the heavy breathing, my nose was blocked up!)
SOURCING
3. What The Heck is Going On With The UX Job Market?
To cut a long story short, it’s a complete shit show right now.
This is what a career strategist / job search coach should be doing - detailed, data driven analysis of the state of the job market, backed up with real advice on how to handle the circumstances. The UX job market is buffeted by a number issues - not least the collapse of VC investment (hyper-scaling startups were most enthusiast evangelisers of UX) and perhaps the rise of GenAI, which poses some fundamental questions of the role of UX when dashboards get replaced by input boxes. Anyways, this is a great read - is there a recruiter / HR equivalent to this? If so, I want to know who you are.
ECONOMY
4. Why the AI Investment Opportunity is Different
Big brained thinking from David Galbraith, maybe one of the most under-the-radar commentators on the impact AI will have the economic, social and political landscape. This essay was written 8 months ago, but I’ve gone back to it time and again because as the AI future unfolds, it is following path laid out here. Excellent analysis on why AI is the true Web 3.0 and why everything is going to change.
AI
5. The Ultimate Guide to Skill Based Hiring
SBH has received market wide consensus - seemingly without much debate - and it looks like we’re going to charge fully ahead with it. In which case, this How-to from Talent Tech Labs is one of the first to actually give you a practical playbook on how to get it done. Download it here. Btw: Rhetoric or Reality, we are going to be talking about SBH in Brainfood Live later this month. Register here
ASSESSMENT
6. Appcast 2024 Recruitment Marketing Benchmark Report
Another annual must read report is Appcast’s Recruitment Market Benchmarks. This is analysis from 379 million job ad clicks from 1300 US employers in 2023 and for my money, it is more reliable data source than anything you will find the public sector. Bottom line is: US Federal Reserve made a lot of people unemployed, in order to introduce ‘slack’ back in the labour market. The end result: reduced cost-per-hire for employers. Must read folks.
ECONOMY
7. Warntracker
Without being too depressing but this is an interesting tool for US brainfooders. So it turns out that US employers need to give 60 days notice when they plan to conduct large scale layoffs. This is obviously registered in a non-descript government website somewhere, but it is public data, which can be aggregated, and which can be presented in sites such as this. ‘Layoff intelligence’ - never thought that would be a thing but here we are. Might be useful for sourcing. H/T to brainfooder Stanislaw Wasowicz for the share in the online community.
SOURCING
8. How Accurate Are Popular Personality Test Frameworks at Predicting Life Outcomes? A Detailed Investigation.
Fascinating meta study comparing the most popular personality assessments for their predictive accuracy for life outcomes. Big news is: the Big Five seems much more accurate than the others. As we move toward Skill Based Hiring paradigm, we will inevitably need to revisit how we assess job candidates and I can’t see how personality testing of some sort doesn’t make a comeback. Very interesting - and indeed very detailed - investigation of some of the leading contender.
ASSESSMENT
9. 100 YEAR OLD Train Driver Meets New Train Driver
I couldn’t stop smiling throughout this interview with Vandana the newly qualified train driver, with Harry Wilson, born in 1923 and 50 years in the service. It’s always engaging to listen to people who are themselves engaged in their work - the despite the multi-generational gap between these two, the connection they have due to the work was clear for all to see. Very nice piece of EB. H/T to brainfooder Rosie Robson
EMPLOYER BRANDING
10. Inside Japan’s Long Experiment in Automating Elder Care
Demographic crisis is heading for every country which has undergone the path toward economic development. When societies fail to reproduce, the only alternative is to import new people, or automate the services which would otherwise be performed by human beings. Japan is ahead of everyone in the crisis and their early experiments in automation can now be studied for their efficacy. One major takeaway from the post: automation created more human labour, so in effect dispersed the human effort rather than reducing it. Have a read.
SOCIETY
The Podcasts
11. The Secret Economics Destroying Britain
As soon as you understand that best economists are paid £2million a year to shut the f7ck up and bet on you
Never heard of Gary Stevenson before but that one line got to me listen to this podcast, where he eviscerates the political, economics and media class for not only failing to address inequality in the UK, but actually exacerbating it. Not sure he has too many solutions, but we do need to have more firebrands like this in the public discourse
ECONOMY
12. Can Google Save Itself
So when you listen to a load of VC types talk HR, you know exactly what you might be getting. However, it is important for us to understand exactly why some people feel this way, honestly ask whether they have a point, and think very carefully how we can make not only a counterargument but facts on the ground which support our case. Its All-in Podcast (skip to 29.17 for the HR bit). H/T to brainfooder Pedro Oliveira for the share.
CULTURE
13. Which Jobs Will Survive AI?
Tina Huang is a software development coach who has repositioned herself as a future of work analyst. Here she is breaking down to reports on the impact AI will have on jobs from the IMF and the WEF and doing so in easy to watch / easy to listen way. Good way to catch up on these mega reports which likely not many of us have read.
AI
End Note
I’m still in Cape Town as I write this, and you would believe it, I have come down with the worst timed illness so not quite able to enjoy all the things this wonderful city has to offer. More excuse to come back next year though, which I hope to do 👊
Back in the UK from Tuesday, so that will see me in a 4 week run back in Blighty, where I hope weather has improved and we can safely say we finally in Spring.
In the meantime, lets have a think about whether TA / HR is positioned when Gen-AI is discussed within your organisation. Vote below.
That’s it - thanks for reading
Have a great week everybody
Hung